My Role: End-to-End Production Ownership
I took full ownership of planning and executing a multi-location photoshoot campaign across England, from initial requirements gathering through to final asset delivery. There was no production agency, no dedicated creative ops team. I was the brief owner, the producer, the logistics coordinator and the client.

> Brief Definition
I collaborated with internal stakeholders to define the creative vision and shot requirements, translating them into a comprehensive brief covering model demographics (a diverse mix of frontline workers across gender and ethnicity), shot types (hero portraits, in-situ individual and group shots, POV, over-the-shoulder, green screen and remote expert scenarios) and post-production overlays to simulate real product use cases including remote inspection and IoT visualisation.

The brief had to work across four distinct verticals simultaneously, meaning every shot needed to be both industry-specific enough to feel authentic and flexible enough to be adapted for different campaign contexts.

> Photographer Procurement
I sourced and procured John Wildgoose, a specialist in industrial work-life photography with prior commissions from Rolls Royce, Samsung, Siemens and Jaguar Land Rover. The selection was deliberate: his low-footprint, natural-light approach was specifically suited to live industrial environments where heavy equipment setups aren't viable and authenticity can't be staged.

> Location and Access Management
I secured access to multiple real customer sites including Welsh Water (covering dams, water treatment facilities and renewable energy infrastructure) and S&B Automotive Academy, negotiating location access in exchange for product hardware where appropriate. Working on live operational sites required careful coordination with site managers, health and safety leads and customer stakeholders, all while keeping the production schedule on track.

> On-Site Production
I coordinated a cast of five diverse models, managed kit inventory across multiple RealWear devices and accessories, and ensured correct PPE and equipment were in place for each environment. Every location required a different setup, different safety briefing and different shot priorities — keeping all of this moving without a production team behind me required tight briefing, clear run-of-show planning and fast decision-making on the day.

The Result
Each shoot delivered 30 production-ready images, creating a rich library of authentic industrial photography deployed across RealWear's global brand refresh and a series of targeted vertical campaigns in automotive, oil & gas and field services.

The imagery replaced generic stock photography across the website, sales collateral and paid campaigns, giving go-to-market teams a consistent and credible visual language that resonated with industrial buyers and strengthened RealWear's positioning as a purpose-built solution for the frontline workforce.