PORTFOLIO
A selection of work, past and present.
Twelve years across tech startups, global partner programs, and a children’s brand I co-founded.
These are some of the projects I’m most proud of and what they delivered.
GTM Strategy · GTM Infrastructure · Brand Launch
Elby’s Organics: Brand Launch
Co-founded a children’s nutrition brand entering the German market. Built brand strategy from first principles including positioning, messaging, visual identity, and a complete go-to-market plan. Managed two external design consultants through brand development and website build.
0 → 1 Built from scratch
DE Market Entry
Creative Production · Brand Strategy
RealWear: Industrial Photoshoot Program
End-to-end production of a multi-location photoshoot campaign across England. Sourced and procured photographer John Wildgoose, secured real customer sites including Welsh Water and S&B Automotive, and coordinated a cast of five models across multiple environments and device configurations.
50+ Final Assets / Shoot
3 Customer Locations
Partner Programs · Launch Execution
Miro x Kiro Hackathon Series
Designed and launched a repeatable partner-led hackathon format from scratch across EMEA and AMER. United 12+ internal and external stakeholders, secured AWS MDF investment and Kiro as co-host, and built a modular playbook replicable across geographies and partners.
4 Hackathons Secured
AWS MDF Secured
Event Production · Launch Execution
RealWear Connect: Digital Pivot
Pivoted RealWear’s flagship physical event to a fully digital two-day format in four weeks following Covid-19. Defined the format, ran parallel workstreams across design, content, and marketing activation, and coordinated 16 partners and 7 customer speakers from scratch.
1,000 Registrations
4 Wks Turnaround
16 Partners
CRM & Operations
Lead-to-Cash Process Redesign
Led a cross-functional tiger team to map and redesign RealWear’s full commercial journey from first contact to closed deal. Defined SLAs, built accountability into HubSpot, and created partner visibility into deal registration and lead management.
50% Conversion Improvement
15% Revenue Increase
35% SQL Lift in Q1
All Projects
Let’s work together.
I take on a small number of projects at a time so I can be genuinely useful to each one. If you’re building something and need someone to make the commercial side actually move, get in touch.