Photography Production

Multi-Location Brand Photography Production RealWear — England

RealWear needed a library of high-quality, authentic photography to support a global brand refresh and a series of vertical campaigns across automotive, oil & gas and field services. Existing assets had been overused and lacked the visual credibility needed to resonate with industrial buyers.

I took full ownership of production from brief to final delivery. This included defining the creative vision and shot requirements, procuring specialist industrial photographer John Wildgoose (previously commissioned by Rolls Royce, Siemens and Jaguar Land Rover), negotiating access to live customer sites including Welsh Water infrastructure and S&B Automotive Academy, coordinating a cast of five diverse models, and managing all kit, PPE and logistics across multiple locations.

Each shoot delivered 50 production-ready images. The full library was deployed across RealWear’s global brand refresh, replacing generic stock photography across the website, sales collateral and paid campaigns — giving go-to-market teams a consistent visual language that strengthened positioning across every channel.

End-to-end production ownership · Multi-location · Brief definition · Photographer procurement · Location access negotiation · Casting · Post-production oversight